Loving the Belle
Inspired from the Desi concept of "eating is culture", the concept aims to show the stigma over body standards surrounding a women’s body in modern day society. This concept is meant to show how food brings women together to celebrate womanhood in a country where self fulfilment of women is important to the society, not the woman herself.
Roles
Apparel Styling
Creative Director
Conceptualisation
Photographer
Deliverables
Magazine and Documentary Film were the main deliverables. The entire concept focuses on the 'adaa' of women enjoying a meal.
Fashion Styling Concept
Fashion Styling focuses on showcasing ideas and stories through styling apparel. The concept focuses on showing how culture, food ties women to each other to create a chemistry of 'female friendships'.
