Trader Joe's UI Redesign
Trader Joe's aimed to be an unconventional grocery store that aimed to redefine the shopping experience. From grocery store product placement to branding, everything aimed to redefine what grocery meant to the Americans.
Roles
Lead UI Design
UX research
Deliverables
The deliverables included re-branding and platform redesign for a better, immersing shopping experience.
Problem
The area targeted users who did not wish to purchase from the website but needed to surf through it. The online website lacks a cart-option, meaning it is only catalogue based.
