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UI Redesign
Grocery shopping experience
Trader Joe's is a leading grocery store chain which became a pinterest go-to for aesthetic grocery runs. Amidst all this, the brand's online presence has lost itself with time to outdated trends, aesthetics. To add the essence of the store in the website, the redesign aims to animate the website for a gamified mock version of store.
Fashion Styling
Concept design
Creative Direction
Inspired from the Desi concept of "eating is culture", the concept aims to show the stigma over body standards surrounding a women’s body in modern day society. This concept is meant to show how food brings women together to celebrate womanhood in a country where self fulfilment of women is important to the society, not the woman herself.
Saas Design
UX Research
Divorce Tech
BirdySplit is a platform that connects Indians seeking divorces to Lawyers, Counsellors and Financial advisors in one place to reduce time spent on stress, wastage of resources and extra effort to seek help by 25% of the entire pre-divorce process to kickstart a healthier process.